Entrepreneur - Investor - Supervisory Board Member

Michel Schaeffer

About me My Blog

About Michel Schaeffer


Author of Het geheim van Bol.com, A fascinating story of daring to think big, dealing with success and disappointment, and the urge to continually innovate. The book will inspire you to pursue your own dreams. First launched in September, 2017 it quickly became a management book bestseller and has now reached its 8th edition. In March 2021 the English edition was presented named “Reinventing the Store”.

Supervisory Board Member CBRE Dutch Retail Fund

With around €1.5 billion assets under management, CBRE Dutch Retail Fund is the leading investor in inner city shopping centers, including Beurstraverse in Rotterdam, Heuvelgalerie in Eindhoven en Amsterdamse Poort in Amsterdam. Until August 2019

Supervisory Board Member Q-Park

Q-Park is one of Europe’s leading parking providers. The company owns and manages more than 835,000 parking spaces in 6,100 facilities in The Netherlands, Belgium, Germany, Great Britain, France, Ireland, Denmark, Sweden, Norway and Finland. Total revenues 768 mln euros (2014), 2.200 employees. Until 2017

Non executive director Hans Anders

Hans Anders is a market leading, value-for-money optical retailer in the Benelux, Sweden and France owned by 3i. Until August 2019


Industry expert and advisor to Venture capital and private equity funds.

Advisory roles at a number of high growth internet companies, including Flinders.nl (design furniture), Bax-Shop.nl (musical instruments), Brandfield (fashion accessories) and Pritle.com (online wealth management, recently sold to Binck Bank).

Professional Speaker

Experienced and highly rated speaker for both small and large audiences. Delivered many (key note) speeches at conferences or in-company events (including WebWinkelVakdagen, Emerce, GfK, FrieslandCampina, MarketingLive! and Digitaal willen we allemaal). Topics include business strategy, marketing, retail, e-commerce, big data and innovation. Until 2019.

Chief Marketing Officer bol.com (2001 - 2015)

Having been part of the executive team from 2001-2015, I led the company to aggressive growth and profitability, and developed bol.com to one of the most respected brands in The Netherlands and Belgium in my role as Chief Marketing Officer. My responsibilities included Marketing, User Experience development, Marketplace development & commercial operations, Analytics, Business development, Customer service (2001-2011) and Category management (2001-2012).


Selected work

Although only a small part of my responsibility, marketing campaigns are usually the most visible part of my work. During my tenure at bol.com, I have created many award winning campaigns. These campaign were instrumental in establishing bol.com as the strongest retailbrand of the Netherlands, and indeed one of the strongest consumer brands of the Benelux. Some of the award winning work includes TV commercials “Flappie”, “Sinterklaas”, “Takelauto” and “Mummiepak”. Bomvol was launched in 2007 and was the  first digital magazine of its kind. Below you will find some examples of my work:

Brand development. Billie has become a well known character within the Dutch language area

Get in touch!

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